BRIGDEGOOD x KeepSake
Year
2025
Client
The Problem
Keepsake is a social scrapbooking app that helps people of color feel confident exploring the outdoors. By guiding users through creative, step-by-step scrapbooks with stickers and prompts, it turns planning hikes and outdoor adventures into a fun, social, and approachable experience. Keepsake reduces intimidation, builds community, and empowers users to connect with nature on their own terms.
The Process
People of color (POC) make up 42% of the U.S. population, yet only 23% of national park visitors. Behind this statistic are real people with real experiences of intimidation and exclusion in outdoor spaces. For example, Yessenia, a young Latina we interviewed, told us: “When I went for a walk in nature, I received looks like, ‘oh, so you come out here too?’” These stories reinforced that while nature offers powerful mental and physical health benefits, systemic barriers prevent underrepresented communities from accessing them fully.
The App: Keepsake
Instead of approaching outdoor recreation with intimidating checklists or overwhelming trail data, Keepsake reframes the experience as playful, social, and creative. Users build digital scrapbooks of their adventures using pre-set stickers, guided prompts, and templates. These scrapbooks serve multiple purposes: • Planning: A scrapbook becomes a personalized step-by-step guide to prepare for a hike or outing. • Connection: Users can invite others to co-create scrapbooks, making planning social and less intimidating. • Reflection: After the trip, the scrapbook captures memories and encourages sharing with friends or on social media, inspiring others to explore. At its core, Keepsake empowers users by turning outdoor exploration into something approachable, fun, and culturally inclusive — helping them move from “I don’t know where to start” to “I can do this, and I’m not alone.”
Impact / Reflection
Through Keepsake, we aim to: • Introduce 33,000+ POC to outdoor recreation each year. • Help users make at least 10 new connections per month. • Provide inclusive translations to reach broader audiences. • Offer outdoor groups ad space to grow local participation. Most importantly, Keepsake creates an environment where users not only find activities but also build confidence, belonging, and empowerment. By blending community connection with playful creativity, we transform what could be an intimidating first step into an inviting and inclusive journey.